ITTV International Forum is dedicated to promoting the creativity and innovation of the International audiovisual culture within Hollywood

In 2018, due to the rise of streaming, VOD, and OTT platforms, and the growing need for original and international content, we decided to create a festival focused on more than just awards and red carpets. ITTV is an international hub: a platform for premieres and teasers of new projects, a forum for thought-provoking panels and transformative networking, and a chance to share innovative content with new audiences. Post-COVID, the demand for new content, combined with audiences’ collective shift from the movie theater to the home theater, has resulted in a new media landscape. The line between theatrical and TV content continues to blur, and collaborations between these formerly distinct sectors of the industry increase every year. 
In an era of booming innovation, ITTV provides a space to build relationships between Hollywood and the rest of the world, with a special focus on Italy. Through our International Forum events in Venice, Italy and Los Angeles, USA, we uplift the voices of TV and film’s brightest talents — both established and emerging. We discuss and explore the advent of game-changing technologies. We introduce American creators and industry members to breathtaking new worldwide locations and strategic tax incentives, facilitate brand partnerships and placements, and much more.

ITTV International Forum Is the brainchild of:

Managed by Ibiscus Media

founded by
Valentina Martelli (CEO)
Cristina Scognamillo

Promoting Italian entertainment, products, and brands in Hollywood and the American market at large.

The purpose

To connect audiovisual content creators, both in Italy and internationally, with those seeking, distributing, and producing fresh ideas.

To promote meaningful collaboration between international productions and International host cities.

To bolster Italian tourism and increase international brand visibility.

The event

By showcasing a vast array of TV productions, the ITTV International Forum captures Hollywood’s imagination. We expose American industry members to a slate of unique, innovative, and ready-to-export Italian and European media, from series and made-for-TV films, to web series, streaming productions and unscripted content.

We provide a space to foster and grow cultural and business relationships between Hollywood and the international audiovisual market. As the Metaverse, NFTs, and AI become ever-bigger players in our media landscape, ITTV International Forum’s newest offshoot, TECH In ENTERTAINMENT, is the ideal setting to showcase the latest tech trends and discuss pro and cons.Today, more than ever, technology and entertainment are inextricably linked. Our goal with TECH In ENTERTAINMENT is to create a space where emerging startups can exchange cutting-edge ideas with established industry players, and where veteran tech leaders can meet and recruit brilliant minds at the forefront of product and software development. We aim to provide a continuous and fruitful exchange between industry professionals, culture leaders, entrepreneurs, creators, and developers.

The purpose

The idea of the International Forum came about to facilitate the conversation between those who, in Italy and around the world, think, write and produce audiovisual content and those who, internationally, distribute, are looking for ideas and/or seek alliances for co-productions.

It also promotes deep collaboration between international productions, host cities, the tourism industry and companies that want to successfully establish their brand in the world.

ITTV also offers a great setting for showcasing the latest trends in tech. This is why an important space is given to TECH IN ENTERTAINMENT, -Technology Applied to Entertainment”. Today, more than ever, entertainment means Technologies applied to hardware, software, and contents. The ambition, for TIE, is to become a recruitment and exchanges ground, where to introduce emerging startups to established Tech and Industry US and International business. We consider this and essential step towards digital distribution, with attention to the world of the Metaverse, NFT and animation. The goal is a continuous and fruitful cultural and professional exchange.

The event

ITTV International Forum showcases a wide array of productions, and captures the imagination of American and international veterans of Television series, films for TV, streaming productions, reality shows, web series, and titles in original Italian format that are ready for export.

ITTV promotes the continued growth of cultural and business synergies between the U.S. and the rest of the world.

The future editions of the festival will be held in September, during the week before the Emmys, the most important TV awards.


ITTV is the brainchild of


Valentina Martelli (CEO)
Cristina Scognamillo

The Armando Testa Group company promoting Italian entertainment, products, and brands in Hollywood and the American market at large.