ITTV Forum&Festival promotes Italy as a creative and innovative system for the world's most important content market: Hollywood.

The escalating competition in the world of SVOD- streaming video-on-demand and OTT platforms and the need for original and international content gave us, in 2018, the idea to create a Festival that was more a hub and didn’t focus “just” Awards and red carpets. ITTV is a platform to screen premieres and teasers of new projects, host panels, networking and soon screenings-test for the audience. The pandemic has increase, even more, the demand for contents and the closure of movie theaters has shifted for long time the releases from the theaters to the home couch. Because of all the above the demarking line between theatrical content and TV content is getting undefinable and collaborations are increasing. That’s why we believe more attention needs to be given to events promoting the collaboration and cooperation between Europe and US in the audiovisual field and that the attention will generate exposure of brands and locations. ITTV is also a platform to promote screenwriters and actors, new ideas and faces. The living room where Hollywood meets Italy.

ITTV Is the brainchild of:

Managed by Ibiscus Media

founded by
Valentina Martelli (CEO)
Cristina Scognamillo

that promotes operations related to the world
of entertainment in Hollywood, as well as advertising
campaign of Italian products on the American market.

The purpose

The idea of a Forum&Festival came about to facilitate the conversation between those who, in Italy, think, write and produce audiovisual content, and those who, internationally, distribute, are in search of ideas, and/or seek alliances for co-productions.

It promotes also a deep collaboration between international productions, host cities, the tourism industry, and Italian companies who want to successfully affirm their brands, worldwide.

ITTV also offers a great setting for showcasing the latest trends in tech. This is why an important space is given to TECH IN ENTERTAINMENT, -Technology Applied to Entertainment”. Today, more than ever, entertainment means Technologies applied to hardware, software, and contents. The ambition, for TIE, is to become a recruitment and exchanges ground, where to introduce emerging startups to established Tech and Industry US and International business. We consider this and essential step towards digital distribution, with attention to the world of the Metaverse, NFT and animation. The goal is a continuous and fruitful cultural and professional exchange.

The event

ITTV Forum&Festival showcases a wide array of Italian productions, and captures the imagination of American and international veterans of Television series, films for TV, streaming productions, reality shows, web series, and titles in original Italian format that are ready for export.

ITTV promotes the continued growth of cultural and business synergies between Italy, the U.S. and the rest of the world.

The future editions of the festival will be held in September, during the week before the Emmys, the most important TV awards.


The festival is the brainchild of


Valentina Martelli (CEO)
Cristina Scognamillo

The Armando Testa Group company that promotes operations related to the world of entertainment in Hollywood, as well as advertising campaign of Italian products on the American market.