Globalization is one of Rai Fiction’s key structural drivers, and the ITTV International Forum in Los Angeles is a great opportunity to present and enhance Italian cultural production in America. We are so pleased to once again collaborate with ITTV, which over the course of a few years has become both an important industry event and a can’t-miss networking and collaboration opportunity.
I’ve believed in ITTV since the very beginning — an Italian TV festival in Los Angeles was long overdue. It perfectly addresses American markets’ growing interest in all things Italian. ITTV promotes more than just our TV — it also uplifts our authentic products, our unique lifestyle, and our beautiful territories.
The Italian National Tourist Board (ENIT) is proud to partner with ITTV in celebrating Italian creativity, culture, and people. By bringing together some of the most innovative minds in entertainment and media, ITTV has created a unique platform for the development of compelling content that differentiates Italy in the hearts and minds of Americans. ENIT has seized this opportunity to align with ITTV to further amplify Italy’s tourism story, and ultimately inspire even more American travelers to choose Italy for their next vacation.
The advent and globalization of streamers have made local content more relevant than ever and Italy plays an integral role as a leader in the creative community. Events organized by ITTV are of paramount importance in their ability to create global opportunities to connect filmmakers, producers and buyers from both sides of the ocean.
Extra is thrilled to be an ITTV media partner and to help drum up awareness of the brilliant television and talent that’s coming out of Italy. Valentina Martelli and the team at Good Girls Planet have put together a trailblazing industry event.
Italy clearly has the “IT Factor” when it comes to groundbreaking television and like all things Italian, America can’t get enough. ITTV was first to recognize and celebrate the global impact and popularity of Italian TV series and Extra is honored to help shine a light on Italy’s unique stories, storytellers, and artists.
In ten years of original productions Sky has mapped out a path, which we are proud to be able to present at the ITTV Festival – a new and exciting platform to talk about new opportunities and challenges for Italian TV productions.
There has always been a love affair between Hollywood and Italy and it continues to grow. The Italian entertainment industry isn’t just an influence; it’s a force. As usual, the Italians do it better by taking the lead in showcasing their homegrown content and fostering relations between tastemakers in both countries with the creation of the ITTV Festival. Together, our collective talent can make the most of the opportunities available to serve a growing global audience.
Buona fortuna for a successful festival!
The Italian TV Festival in Los Angeles is an excellent opportunity to highlight Italian TV series and increase the amount of attention they receive in the land of the most powerful serial television production. The Festival is beneficial for connecting with the leading players in global distribution on large-scale international co-productions. Likewise, it is good for the high-concept genre television that has been purchased by TV networks throughout the world. Stories of this kind are closely tied to our national identity and are quickly gaining international viewers. On one hand the patrimony of Italian history, culture, art, literature and landscape is on display and on the other hand, the series boast creative plots, characters and languages. It is a sign of the overall vitality of the Italian production system and of a market that adapts and widens the space for those who have ideas, projects and the ability to compete. I am confident that this will be confirmed at the Italian TV Festival, which will provide inspiration and plenty of new opportunities.