The Metamorphosis of the Industy

The audiovisual industry gathered at the ITTV International Forum and Tech In Entertainment events, organized during the Venice Film Festival by Good Girls Planet, founded and led by Valentina Martelli, and Cristina Scognamillo, co-founder. Dates for ITTV and TIE in Los Angeles have also been announced, taking place from October 30th to November 1st at NeueHouse in Hollywood.

In Venice, there were two in-depth panels discussing the changes in technology applied to entertainment and the evolution of Italian storytelling, which has been crossing borders for years. These discussions highlighted the significant role of 2017 in the audiovisual industry, as it marked the internationalization of Italian series with the arrival of “Suburra” on Netflix and the enactment of the Cinema Law.

Speaking at the Opening Boundaries panel focus, which ITTV International Forum has been addressing annually since its inception, covering different themes in both Venice and Los Angeles, were prominent figures including Maria Pia Ammirati, Director of Rai Fiction; Tinny Andreatta, Vice President for Italian content at Netflix; Nicola Borrelli, Director General of Cinema and Audiovisual, MIC; Nicola Maccanico, CEO of Cinecittà S.p.A.; Luca Milano, Director of Rai Kids; Maria Grazia Saccà, CEO of Titanus Production; Roberto Stabile, Head of Special Projects at DGCA MIC at Cinecittà.

Under the theme “Meta-morphosis” in entertainment driven by immersive technologies reshaping content consumption, discussions featured Guido Meardi, CEO of V-Nova; Elisabetta Rotolo, CEO and Creative-Executive Producer of MIAT Multiverse Institute for Arts and Technology; Giorgio Scorza, CEO and Creative Director of Movimenti Production.

ITTV also presented its annual award to Tinny Andreatta, recognizing professionals contributing to the internationalization of Italian content.

“The United States remains the primary market in the global ‘streaming war,’ with a revenue of $49.4 billion in 2022. By the end of 2027, it will reach $75.5 billion, marking a growth of over three times in a decade,” said Valentina Martelli. “When we consider the changes driven by Artificial Intelligence, labor challenges, and the need for global content, it becomes clear why ITTV and TiE have become crucial platforms for understanding how these transformations impact the industry while fostering new professional relationships.”

In Los Angeles at the end of October, key figures from the American, Canadian, and Italian audiovisual industries will convene, including Dante Di Loreto, President of US Fremantle; David Eilenberg, Head of Content at Roku; Erik Barmack, Founder of Wild Sheep Content; Ted Miller, Head of Global Television at CAA, Creative Artists Agency; Jana Winograde, former President of Showtime; Chris Ottinger, Head of Worldwide Distribution at AMAZON MGM Studios Distribution; Sandra Stern, COO Television at Lionsgate.

ITTV e TIE created and produced by Good Girls Planet

Supported by: V CHANNELS e MTLA

In collaboration with: Italian Consulate General of Los Angeles, Italian Cultural Institute Los Angeles, (IICLA), ICE – Italian Trade Agency,

In association with: CAA- Creative Artists Agency, Consulate General of Canada in Los Angeles, Toscana Film Commission, Veneto Film Commission

With the contribution of: V-Nova, Ecoflix, Little Studio Films

Partners: Fremantle, Sky, LSPG, Coevolutions, IbiscusMedia, Greater Fool Media, NeueHouse, Rai Fiction, Rai Kids

Cultural Partners: FeST-Il Festival delle Serie Tv, Kinéo, USC School of Cinematic Arts

Media Partners: Extra TV, Los Angeles Times, Ciak,, FRED Film Radio, Rai Italia,

Partner and Official Sparkling Wine: Prosecco DOC

Sponsors: Bindi, di Stefano Premium Italian Cheese, Eataly, Ferrarini, Pizzulli

With the patronage of: APA – Associazione Produttori Audiovisivo, Nuovo IMAIE– I diritti degli Artisti